Luigi Mangione’s Face On Shein Ad Controversy, Explained

Luigi Mangione, an unsuspecting man from Italy, went viral after his face appeared in a bizarre SHEIN ad, seemingly without his consent. The image, which featured him awkwardly photoshopped onto a model wearing questionable fashion, quickly sparked confusion and memes across social media. Users questioned how SHEIN obtained or used the image, raising concerns about AI-generated images, deepfakes, and unauthorized likeness use. While Mangione initially joked about the situation online, the incident shed light on ethical concerns in digital advertising, especially regarding consent and image rights in the age of AI and fast fashion marketing.