Google Search Results Are Getting Worse. Here’s How I Find What I’m Looking For

As Google search results decline in quality, users face more ads, SEO-optimized fluff, and unhelpful content. To find better results, savvy searchers rely on advanced search operators like quotes (" "), site:, and -keyword to filter noise. Adding Reddit, Quora, or site-specific terms often leads to real human insights. Alternatives like DuckDuckGo, Brave Search, and Kagi provide cleaner results without excessive tracking. Using incognito mode can also reduce personalization bias. For better research, searchers now depend on forums, niche blogs, and archived content. Mastering search syntax is key to cutting through the clutter and finding what truly matters.