How to start a home decor business: A step-by-step guide to success

Starting a home decor business in 2025 is easier than ever with a clear plan and creative vision. Begin by choosing your niche—handmade goods, vintage items, or modern decor accents. Conduct market research, create a business plan, and register your business legally. Build your brand with a compelling logo, style guide, and online presence via Instagram, Pinterest, and an eCommerce website (Shopify or Etsy). Source or create products, take high-quality photos, and use SEO and social media marketing to drive traffic. Offer great customer service, scale with paid ads, and track performance to build long-term success.