What is a swag bag? Definition, uses, and ideas for 2025

A swag bag is a curated collection of branded gifts, samples, or promotional items given to event attendees, conference guests, or VIP clients. Popular in corporate events, trade shows, product launches, and weddings, swag bags enhance brand visibility and create a memorable experience. Items may include custom merchandise like tote bags, water bottles, tech gadgets, snacks, and discount vouchers. For brands, swag bags serve as a powerful marketing tool, boosting engagement and leaving a lasting impression. A well-designed swag bag reflects your brand identity, adds value, and encourages social media sharing and word-of-mouth promotion.