25 Tried and true Halloween marketing ideas for 2025

Spook up your sales with these 25 tried and true Halloween marketing ideas for 2025! From limited-time spooky product bundles and hauntingly good discounts, to running costume contests on social media and offering AR try-on filters, Halloween is prime time for creative brand engagement. Use themed email campaigns, pumpkin-colored landing pages, and countdown timers for urgency. Host a virtual trick-or-treat giveaway, launch BOO-GO (Buy One, Offer One) deals, or create a viral “spooky unboxing” experience. Whether you’re an eCommerce brand or local shop, these Halloween strategies help drive traffic, engagement, and conversions all October long.